Creative by Serena
Serena Moseley-Jones is a creative freelancer specialising in design for small businesses and start ups - and is the designer behind Root and Soil’s distinct branding.
I started working with Serena at the very start of my business journey to create a unique look for my company. We spoke about my inspirations and hopes for what I wanted to achieve with the business. Drawing inspiration from Japanese calligraphy, an art form I admire for it’s intricacies and attention to detail, Serena created our logo and curated a colour palette, fonts and illustrations that encapsulates everything I wanted Root and Soil to become. From the website and social media presence to branding on my work van, I recommend Serena as a dedicated designer who listens and understands her clients needs.
Visit her website to see more of her work at serenamoseley.com
